The Karachi Biennale, the largest contemporary art event in Pakistan, was holding its third iteration KB22 and needed a complete digital campaign – to create event awareness, communicate venue and artist information and attract visitors.
Role
Social Media Marketing
Brand Guidelines
Online Advertising
Creative Design
Content Creation
Filmmaking
Event Coverage
Interviews
KB 22
Our Challenge
Creating a positive buzz around KB22 to inspire the citizens of Karachi to attend the many exhibitions and participate in seminars and workshops held during the two-week event.
The KaroKonnect
Way
To craft a strategy encompassing all the different events, educational programs and audiences into a unified campaign that best represented the ethos of the Karachi Biennale Trust.
Video Intro
Ode to Karachi
We created a special video with a poem dedicated to the city to introduce visiting artists and KB attendees to Karachi.
